Terje Nilstun is the Life at Home insight leader for IKEA, leading the long-running research initiative that explores people’s experiences and needs at home through the Life at Home Report.
He has 25 years experience working with consumer research globally, managing everything from ideation, product and proposition development to marketing communication.
He has previously worked in consumer insight roles with Sony Mobile Communications and AstraZeneca, as well as working as an independent researcher and founding a small insights agency.
