Affectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows.
Emotion AI measures, with their consent, customers’ unfiltered and unbiased emotional and cognitive responses, unobtrusively and at scale. This enables organisations to understand how their customers and viewers feel when they can’t or won’t say so themselves.
The unique insight gained can then be practically applied to improve brand experiences and communications, building more positive and meaningful connection with customers, and enabling optimisation and action that directly impacts the bottom line.
Affectiva’s Media Analytics solutions understand complex and nuanced emotions and cognitive states by analysing facial movement.
The solutions are built using our industry-leading Emotion AI, software that uses computer vision and deep learning, and are delivered either in the cloud or on device. There are many different applications in media analytics. Our most commonly used solutions are:
Analyse how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.
Entertainment Content Testing
Understanding viewer emotional engagement with content such as movies and trailers is key to creating experiences that make the viewer want to see more.
Qualitative Researchers can now accurately and authentically understand the emotional responses of participants, in both traditional physical settings and an online environment.