The Alida Research Platform (formerly Vision Critical) enables innovative brands to create highly engaged research communities to gather feedback that empowers better user experiences and product innovation. Over 6 million participants around the globe actively engage with the Alida research platform.

Leading companies like HBOMax, Adobe, Warner Bros. Discovery, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences, and test marketing campaigns.