CoLoop is the end to end qualitative research platform for teams that need defensible insights for critical, strategic decisions. It provides an end-to-end workflow for: planning, recruiting, scheduling, recording, collecting, analysing, video clipping, cross-project querying and reporting qual insights.

Whether you need to run foundation research, or discover new customer segments, CoLoop turns interviews, surveys and other qualitative material into rigorous, evidence-backed insights. From the initial research plan to the final report for the stakeholders, researchers stay in control of interpretation and strategic direction.

CoLoop works with any platform, format or tool, bringing new and historical research together in one consistent, verifiable place. Teams can connect insights across projects, avoid repeating work, and access their foundational research whenever they need it. Every AI-generated insight is linked to the underlying evidence through citations, ensuring transparency and validation.

Over 400 research teams – from leading agencies to global enterprises –  use CoLoop to run their qual workflows end to end, delivering higher quality reports up to 70% faster with no disruption to existing processes.