Brand Tracking | Campaign Evaluation | Product Innovation
We’re Delineate! A team of global research and insights experts, on a mission to revolutionise the way brands conduct survey research, globally.
Traditional research looks back. It’s time to look forward. It’s now possible to have survey data fed to you as it happens, live and direct.
At Delineate, we offer a unique approach to brand tracking, campaign evaluation and product innovation through our end-to-end research technology platform – Delineate PROXIMITY.
Delineate PROXIMITY is a dynamic new technology platform, designed by Delineate’s experts, to revolutionise the speed and immediacy with which marketers can draw actionable insights from survey data. We have access to consumers in over 130 countries, delivering real-time data, in comprehensive formats, via modern data tools, dashboards, and APIs for insight teams, marketers, data science, and big data analytics.
Our brand tracking solution allows you to:
- Manage your brand equity and reputation in real-time
- Understand consumer perceptions of you and your competitors
- Evaluate the short- and long-term effects of brand communications
- See daily updates so you can understand changes as they happen
- Identify growth segments using the Brand Engagement Profile
Through our campaign evaluation offer, you can:
- Evaluate your campaigns in real-time
- Understand if your advertising and campaigns are delivering value
- Make in-flight changes to campaigns, enhancing effectiveness whilst it is still ongoing
- Validate your key audiences using the Brand Engagement Profile
Through our support with product innovation, you’ll have:
- Real-time diagnostics; our technology automates campaign evaluation to measure ads in-flight
- End-to-end campaign management; track the entire lifestyle of an ad
- Agile measurements; launch campaign tracking when it’s needed using daily data capture
