Dig Insights is a global research and analytics firm that combines strategic consulting with proprietary technology to help organizations understand consumers, test ideas, and make confident business decisions. Serving enterprise brands, agencies, and insight teams across industries including CPG, retail, tech, financial services, and healthcare, Dig Insights delivers both custom research and scalable programs that integrate qualitative and quantitative methods.
Core Capabilities
Custom Research & Advisory
Dig Insights partners with organizations to design and run tailored research initiatives for deep consumer understanding and market insights.
Capabilities include:
- Custom research design and execution
- Strategic advisory and interpretation
- Segmentation and audience profiling
- Brand tracking and CX research
- Shopper and retail insights
Use cases:
- Brand strategy and positioning
- Market opportunity assessment
- Consumer trends analysis
- Customer satisfaction and loyalty insights
Scalable Research Solutions
Standardized programs for collecting consistent, high-quality data across regions and markets.
Capabilities:
- Multi-market survey design and fielding
- Benchmarking and category norms
- Unified dashboards and reporting
- Meta-analysis across studies
- Integration of quant and qual insights
Use cases:
- Cross-market benchmarking
- Longitudinal trend tracking
- Large-scale audience measurement
Technology & Innovation
Dig Insights develops proprietary platform, Dig One, combines social context analysis (OneCliq), agile testing (Upsiide), in a single workflow. It enables teams to explore real-time online conversations, validate ideas, and make defensible decisions using integrated social and survey data.
Data Quality & Governance
High-quality, defensible data ensured through layered quality controls, sampling best practices, and expert review.
Industries
Dig Insights works with a range of global clients in sectors such as:
- Consumer Packaged Goods (CPG)
- Retail & eCommerce
- Financial Services
- Technology & Telecom
- Healthcare & Pharmaceuticals
- Media & Entertainment
