Dig One is an integrated innovation and insights platform that combines social context (OneCliq) and agile concept testing (Upsiide) in a single workflow. It enables teams to explore real-time online conversations, validate ideas, and make defensible decisions using integrated social and survey data.

Built for scale and supported by expert guidance, Dig One blends advanced analytics, structured data quality controls, and standardized workflows to help organizations:

• Standardize methodologies across markets
• Maintain control and transparency
• Customize workflows where needed
• Build repeatable innovation programs

Experienced insights professionals support setup, interpretation, and quality checks to ensure rigor alongside efficiency.

Core Capabilities

OneCliq – Social Context & Cultural Intelligence Engine

OneCliq analyzes millions of real-time online conversations across platforms such as Reddit to uncover themes, emotions, and drivers behind consumer behaviour. It moves beyond basic social listening by surfacing the “why” behind reactions in a structured format.

Key capabilities:

• Real-time social media conversation analysis
• Automated qualitative analysis
• Theme and emotion clustering
• Category and competitor landscape scanning
• Consumer language capture for survey design
• White space identification

Use Cases:

• Category exploration
• Trend identification
• Real-time reaction tracking
• Early-stage innovation input

Upsiide – Agile Innovation & Concept Testing Engine

Upsiide is Dig One’s innovation validation engine, designed for large-scale concept testing, idea screening, and market forecasting. It combines a social-media-style respondent experience with patented modeling to predict in-market performance.

Upsiide measures both intuitive Interest and competitive Commitment to identify ideas with strong market potential.

Core features include:

• Swipe-based concept testing
• Competitive choice modeling
• Emoji-based emotional measurement
• Interactive heatmaps
• Global sample access (300M+ respondents)
• Automated fielding and dashboards

Advanced analytics:

• Market Simulator (share of choice, incrementality, cannibalization)
• Idea Score (predictive performance metric)
• Idea Map and Quadrant Chart visualizations
• TURF analysis
• Portfolio optimization (ShOp)
• Lift & shift forecasting
• Category-specific norms and meta-analysis

Use cases:

• New product development
• Packaging and positioning testing
• Competitive benchmarking
• Portfolio optimization
• De-risking innovation decisions

Standardized Innovation Programs

Dig One supports centralized innovation testing across regions and brands through customizable templates, unified metrics, and cross-market comparability.

Key benefits:

• Customizable study templates and screeners
• Cross-market comparability
• Unified metrics and dashboards
• Meta-analysis across categories and time
• Reduced setup time and internal friction
• Governance and transparency across teams