
Element Human
Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.
Element Human Overview
Test Brand Engagement in…
Real World digital channels to capture…
Real Emotion & Behaviour to…
Optimise content, targeting and customer experience.
In 15 minutes, select your test environment, Upload your campaign creative and launch to millions of consumers to uncover the key moments that drive memorable impact relevant to your brand, growth and funnel metrics.
Transform brand research into pushbutton first party data capabilities. Over 8 years, we built a platform that brings together best in breed insight and revolutionary human data capabilities to transform consumer insight to match the speed, scale and personalisation of today’s digital customer experiences.
This product is for insight, marketing and brand pioneers and power users who want visibility into brand data at every stage of the funnel relevant across digital channels.
Capabilities include:
- Experiences: Video, Static Images, Instagram, Facebook, Tik Tok
- Biometrics: Eye-tracking, Facial Coding, Implicit Response Testing
- Surveys: expert designed, configurable for scale, pushbutton to setup
- Video Interview: capture with auto transcription
- Consumers: direct access to millions of consumers globally
- Outputs: near realtime in dashboard, spreadsheet, and machine learning formats