Instant real-world emotion & behaviour data from digital touchpoints to optimise brand engagement, targeting and customer experience.
Element Human captures real world attention, emotion, memory, claim and behaviour data with consent as consumers pass through digital experiences.
We map this primary data to performance data to identify the drivers of brand performance, optimise content and target, and create a better, more inclusive end-to-end human experience (HX).
Our Human Experience (HX) Intelligence platform is built on 7 years and 2.5 billion data points from millions of people across 89 countries and works across an ever-growing number of video, social and digital channel formats.
Capabilities include:
- Experiences: Video, Static Images, Instagram, Facebook,
- Biometrics: Eye-tracking, Facial Coding, Implicit Response Testing
- Surveys: expert designed, configurable for scale, pushbutton to setup
- Video Interview: capture with auto transcription
- Consumers: direct access to millions of consumers globally
- Outputs: near realtime in dashboard, spreadsheet, and machine learning formats
