
Element Human
Measure what your audience thinks, feels, and says. Element Human turns human behavior into machine learned empathy - in real world digital environments to measure, inform, and predict campaign performance.
Element Human Overview
Measure what your audience thinks, feels, and says.
Brand engagement in real world digital environments to capture emotion and behavioral insights, aka the human element (!).
An uplift for brand uplift. We measure campaigns by turning human behavior into machine learned empathy. This product is for insight, marketing and brand pioneers and power users who want visibility into brand data at every stage of the funnel relevant across digital channels.
In 15 minutes, select your test environment, target your audience, upload your creative and launch to millions of consumers to uncover the key moments that drive memorable impact relevant to your brand, growth and funnel metrics.
Our HX data model is built on 30.1 Billion human experience data points, across 90 countries and 226 brands to understand how drivers of human behavior inform and predict your performance.
Capabilities include:
- Experiences: Video, Static Images, Instagram, Facebook, Tik Tok, YouTube Shorts
- Biometrics: Eye-tracking, Facial Coding, Implicit Response Testing
- Surveys: expert designed, configurable for scale, push button to setup
- Consumers: direct access to millions of consumers globally
- Outputs: dashboard, csv, key moment videos, customer ready slide deck
Measure what’s valuable, not only what’s easily accessible. Seeing is believing, so let us show you around sometime.