Founded in 2018, we are an award-winning start-up known for leveraging A/B testing to support product innovation and eCommerce optimization.

Our methodologies allow us to capture minute details of consumer behaviors that are impossible to get using traditional market research surveys.

We started by helping companies optimize their Amazon content, and today we apply the same technology to do behavioral market research mimicking relevant eRetailers or websites for our client projects. Respondents make online shopping trips and we track their behavior while they do so.

We use this approach for

• Concept test
• Packaging test
• Pricing test
• eCom optimization