Human Made Machine
With extensive environment, format, and global coverage, you can understand creative in its true context.
Human Made Machine Overview
Human Made Machine is a creative intelligence and pre-market ad testing company that helps brands, publishers, and platforms understand how advertising performs in real-world contexts. Through data-driven measurement, predictive analytics, and large-scale creative testing, the company enables marketers to optimize campaigns before launch, reduce risk, and improve media ROI.
Products:
- HMM Pro: Pre-market creative testing using real people in realistic media environments to measure true brand lift with causal methods.
- HMM AI: High-volume, AI-powered creative evaluation that predicts brand lift based on extensive historical experiment data.
Key Capabilities:
- Pre-market creative testing
- Brand lift measurement
- Creative optimization
- Audience response prediction
- Real-context ad evaluation
- AI-driven analysis
- Global testing coverage across 30+ markets
- Support for TV, digital, social, and CTV environments
Benefits:
- Predict how target audiences will respond to ads
- Reduce uncertainty and avoid high-risk media bets
- Identify what improves awareness, perception, and intent
- Make fast, confident decisions with structured, context-rich insights
- Achieve higher-performing creative from concept to execution
- Proven to deliver over 2× ROI improvement in media spend
Who they support:
- Brands: Validate strategy, refine creative, and build a data-rich repository to understand what resonates with audiences
- Publishers & Platforms: Ensure clients’ creative performs effectively in real media environments and integrates seamlessly with existing measurement programs
- Advertisers Seeking Data-Driven Optimization: Teams aiming to combine scientific rigor with human insight
How It Works:
- Uses control–exposed experiments to determine whether creative exposure drives brand metrics
- Tests ads in realistic environments to reflect true performance
- Leverages AI models trained on past experiments to predict outcomes rapidly
- Provides insights through UI, APIs, and automated reporting for decision-ready accessibility
Human Made Machine Categories
Software Platform Research Agency or Consultancy
AB Testing and Optimisation, Advanced Statistical Techniques, Advertising/Campaign Effectiveness, Advertising Testing, AI Agents, Artificial Intelligence, Automated Reporting, Brand Tracking, Concept Testing, Creative Testing, Data Analytics, Emotion Analytics, Facial Coding, Media, Qual-Quant Hybrid and Video Based Research