Motions is a human behaviour research platform that helps researchers understand how people respond to content, products, and experiences. It combines methods such as eye tracking, facial expression analysis, and surveys to measure attention, emotion, and engagement.

iMotions Online enables remote behavioural research using webcam-based technology. Teams can collect behavioural data without specialist hardware and combine it with self-reported feedback. The platform supports advertising, media, product, and consumer research.

Products:

• Media Analytics — AI-powered video testing that measures audience attention and emotional responses using facial expression analysis, eye tracking, and survey data. Compare creative performance against 100,000+ tested ads across markets, categories, and geographies.
• iMotions Online — A browser-based research platform that enables remote behavioural research without specialist hardware. Researchers can collect and analyse webcam-based eye tracking, facial expression analysis, respiration data, and survey responses.
• iMotions Lab — A comprehensive research platform for advanced behavioural and consumer neuroscience studies, integrating multiple biosensors and research methods in one environment.

Modules:

iMotions supports a range of behavioural and biometric research modules, including:

• Eye Tracking
• Eye Tracking VR
• Eye Tracking Glasses
• Webcam Eye Tracking
• Facial Expression Analysis
• FEA Multiface
• Automated AOI
• EEG
• fNIRS
• ECG
• EDA/GSR
• EMG
• Respiration
• Webcam Respiration
• Motion Capture
• GPS
• Voice Analysis
• Remote Data Collection

Hardware:

iMotions integrates with biometric research hardware, including:

• Eye trackers
• EEG systems
• fNIRS systems
• ECG systems
• EDA/GSR sensors
• Respiration sensors
• EMG systems
• Data acquisition systems

AI & Integrations:

• Affectiva Facial Coding SDK — AI-powered facial coding technology for measuring emotional responses in digital experiences and applications.
• Affectiva Facial Coding API — Enables integration of AI-powered facial coding metrics into video applications and research workflows.

Applications:

• Advertising and media research — Measure attention, emotional engagement, and responses to creative content and advertisements.
• Consumer research — Understand conscious and subconscious reactions to brands, products, packaging, and concepts.
• UX and product research — Analyse user interactions with digital experiences and identify opportunities for improvement.
• Retail and shopper research — Explore consumer behaviour and decision-making throughout the purchase journey.
• Academic research — Support psychology, neuroscience, and human behaviour studies using multimodal research methods.
• Healthcare and life sciences research — Apply behavioural and biometric measurements to understand human responses and experiences.

Services:

Sensory and Consumer Research Services — Research services that help organisations conduct human behaviour and consumer studies. iMotions’ experts apply behavioural science methodologies to understand consumer responses, test experiences, and generate evidence-based insights.