iMotions is a trailblazing software that helps you understand user patterns and how customers make decisions.

The software platform lets researchers integrate sensors such as eye tracking devices, EEG, galvanic skin response, heart rate and facial expressions. More than 50 hardware devices are supported on a Plug and Play basis, and an open API enables input and output connection to many more data sources and survey tools for combined analytics.

You can use the iMotions platform to collate all your consumer, product and neuromarketing research data providing you with deeper insights into how different ads, websites, and other stimuli is making people feel. iMotions is used not only in the academic world but also in various places such as supermarkets, restaurants, and even at home. Thus, making you able to understand what is and isn’t working – or, neurotest your own product or service to ensure that it is igniting the right type of emotion.

The software is used worldwide, by Ivy-league universities, and some of the world’s biggest companies, including Unilever, GSK, and P&G and other 1000+ global clients setting up cutting-edge labs to execute holistic human behavioural research with greater ease and efficiency.