Knit is an Researcher-Driven AI Platform that combines automation with expert human researchers to deliver comprehensive insights through a single integrated survey solution. The platform enables brands to gather both quantitative data and qualitative consumer voices in days rather than weeks.
Knit serves enterprise brands, marketing teams, and market researchers seeking cost-effective alternatives to traditional research agencies while maintaining expert-led strategic guidance. The end-to-end solution includes AI-generated surveys, global panel access, fraud detection, and automated analysis with dedicated researcher support throughout each project
Capabilities:
- AI Survey Creation – Instantly generates questionnaires that leverage past research and new objectives
- Global Panel – Reach your exact audience through Knit’s 65M global consumer panel (ages 5-65+), with custom screeners & termination questions built in
- Automated Analysis – Get instant answers from your quant data across multiple cuts and segments with Knit’s quant analysis – supporting 100+ question varieties
- Expert Consultation – Dedicated researcher guidance throughout projects
Additional Features:
- Integrated Research Approach – Combines quantitative and qualitative data in single studies
- Speed to Insights – Delivers comprehensive results in days, not weeks
- Flexible Fielding – Ability to send to existing panel or customer or upload past survey responses
- Quality Assurance – Our AI validates quant + qual response quality across 10+ verification metrics, in addition to a human QA review of every response
- Youth Segment – Knit is fully COPPA Compliant allowing you to access respondents ages 5-13 years old for both quant + qual insights
- AI-Powered Automation – Automated survey creation, fielding, and analysis
Use Cases:
- Brand Awareness & Strategy
- Attitudes & Usage
- Concept Testing
- Innovation Research
- Consumer Journey Mapping
- Video Diaries & Shopalongs
