Because traditional market research like surveys and focus groups aren’t specifically designed to support the creative process, we built Loops, to power the creative process with qualitative feedback at serious scale.
You get comments from your audience that are easy to understand and actionable. People simply point and click to leave thoughts on product, content or marketing concepts – just like a digital whiteboard.
The end result isn’t a report or slide deck. It’s design that’s been optimized several times with data from real consumers – fresh insight improves each new iteration.