SYMAR: the AI-Driven Synthetic Market Research Platform

SYMAR is a synthetic market research platform that uses AI to simulate human respondents and accelerate insight generation.

It enables teams to build audience models, run surveys and discussions, and analyse responses without recruiting real participants. The platform shortens research timelines and supports both qualitative and quantitative methods with AI-generated personas and interactions.

Key features include:

Synthetic Personas: AI-generated audience profiles defined by demographics, psychographics and behaviours, used to simulate responses in research tasks. Researchers can configure these personas to represent target segments for testing ideas or hypotheses.

Synthetic Surveys: Scalable survey deployment to a large set of synthetic respondents, enabling rapid collection of quantitative data and evaluation of hypotheses without traditional panel recruitment.

Synthetic Memory: A capability that injects contextual information and organisational knowledge into synthetic personas so their responses reflect specific data or brand context, enhancing relevance and depth in research outputs.

Synthetic Focus Groups: Simulated group discussions where multiple synthetic personas interact, respond to prompts, and build on each other’s input. These sessions are facilitated by an AI moderator and produce transcriptions and thematic summaries for insight extraction.

Synthetic In-Depth Interviews: Synthetic interviews allow you to ask probing follow-up questions based on persona memory to understand the core drivers of choice, or conduct hundreds of interviews using an AI moderator.

Visit SYMAR to learn more.