PureSpectrum is a market research technology platform with two main features: a sampling platform and survey automation tool.
The sampling platform is a marketplace of connected survey panels through which users can manage their own projects directly. Features include the ability to automate fieldwork management, deduplicate respondents across panels and connect to any survey tool.
The survey automation tool, branded Storefront, enables agencies to create a DIY platform through which to sell their own research products to clients. PureSpectrum develops a customised front and back end, with features for billing, survey creation, project management and reporting.