
Qrious Insight
Qrious collects and analyzes billions of first-party datapoints from consumers to give you a 360 degree view of any audience.
Qrious Insight Overview
Qrious Insight is a consumer intelligence firm and behavioral research platform that specializes in first-party data collection and real-time consumer insights. By tracking over 12 billion touchpoints annually from more than 100K consumers, Qrious provides insights managers and marketers with micro-level visibility into who their audience is, what they do, where they go, and why.
Qrious Insight serves market research professionals, consumer insights teams, brands, and advertising agencies seeking real-world behavioral data to guide strategy, campaign optimization, and customer understanding.
The platform transforms millions of daily behavioral data points into actionable consumer intelligence, reducing reliance on self-reported surveys and providing a more authentic understanding of consumer behavior. Its permission-based methodology allows researchers to design studies around observed actions, improving decision-making and strategic planning.
Solutions:
- Surveys – Targeting based on verified behaviors
- Behavioral Appends – Enriching traditional research with behavioral data
- Audience Understanding – Comprehensive audience analysis
- AdVisor – Ad targeting and placement optimization
- AdLift Social – Social media advertising measurement
- Brand Tracking – Real-time brand performance monitoring
- Omnibus – Single-question behavioral insights
- Custom Panels – Tailored behavioral insights for specific audiences
Platform Capabilities:
- Tracks over 12 billion first-party touchpoints annually
- Processes over 1 billion interactions monthly
- Captures 30+ million events daily
- Omni-channel tracking across digital and in-person behaviors
- Cookieless, privacy-compliant data collection
- Walled garden visibility (social media, streaming, retail purchases)