Whycatcher is all about using digital solutions to better understand your audience; whether they’re a retired schoolteacher in Mexico City, a financial adviser in Manchester, or a GenZ gamer in Manilla.

Too often, digital platforms deliver style over substance. We like to do things differently here at Whycatcher. We put the participant experience front and centre, generating in-the-moment insights that really help brands make effective decisions.

Using a range of solutions, we design our approach to authentically get the heart of those key research questions. We run custom-branded online communities, standalone ad-hoc projects, and mobile research through our MRS Award-winning WhatsApp tool.

Now you can level up your analysis with Whycatcher AI to chat with your data, ask questions, and find the best quotes. So you get to the stories faster than ever before.

Our tools include diaries, surveys, polls, discussion forums, whiteboarding, media pinning and immersive product/Beta trials. Our broader expertise means we can integrate these approaches with offline methods like focus groups and depth interviews too.

This unique method also makes us more agile and cost efficient than other platforms, with clients able to choose different levels of service, from self-service through to fully managed, based on their budgets.

Through Whycatcher, it has never been easier to generate and collect human-focused, actionable insights – enabling you to find fresh perspectives, new opportunities and clear strategic direction.