Stephanie Vincent, Executive VP at Harmon Research Group, uncovers the cultural nuances and overlooked opportunities that make Costa Rica a prime hub for global businesses.

On this episode of the Insights From Elsewhere Podcast, we dive deep into the world of market research in Central America. Host Cynthia Portugal is joined by Stephanie Vincent, Executive Vice President at Harmon Research Group and a 2025 Greenbook Future List Honoree.

Stephanie, based in Costa Rica, shares her journey in insights, from her early roles at companies like BAT, Philip Morris, and Mondelez to her current work. She offers an insider’s look into the unique challenges and opportunities of conducting research in the region, including the evolving role of AI and other technologies.

You’ll also hear powerful stories about cultural misunderstandings between international headquarters and local marketers—and how these missteps can cause companies to miss out on key opportunities.