Madoka Suganuma, Independent Qualitative Researcher in Japan, talks about the aging population impact on consumer trends, nuances in the communication styles, technology adoption, AI emotional support and more.

In this episode of ‘Insights from Elsewhere,’ host Cynthia Portugal interviews Madoka Suganuma, an independent qualitative market researcher based in Japan.

The conversation covers Madoka’s journey across multiple cultures, her specialization in FMCG, and the nuances of Japanese consumer behavior.

Madoka talks about Japan’s challenges and opportunities, the impact of an aging population on consumer trends, and the importance of localization in research.

Learn about the role of AI in market insights and how emotional support robots are gaining traction in Japan.

Madoka Suganuma emphasizes adaptability and curiosity as crucial traits for upcoming market researchers.