In this inaugural episode, we sit down with Aneesh Dhawan, Founder and CEO of Knit, the AI-powered market research platform.

The conversation explores both the ways that AI is transforming market research and the crucial role human researchers will continue to play.

Episode Highlights

• The Emergence of “Researcher-Driven AI”: Aneesh discusses Knit’s framework that positions researchers as orchestrators who direct AI tools rather than being replaced by them.
• Balancing Efficiency with Expertise: The discussion examines how AI can handle data processing and analysis while human researchers contribute critical context, judgment, and storytelling capabilities.
• The Evolution of Research Skills: Insights into how the role of researchers is shifting from primarily analytical work to becoming translators and storytellers who create narratives that drive business decisions.
• Scaling Research Capabilities: Aneesh explains how Knit’s approach makes high-quality research more accessible, potentially transforming research from occasional projects to essential business infrastructure.
• The Future of Market Research: The conversation covers Knit’s vision for international expansion, new methodologies, and deeper integration with business workflows.

About the Guest

Aneesh Dhawan is the CEO and Co-founder of Knit, which recently secured $16M in Series A funding to advance its Researcher-Driven AI platform. Under Aneesh’s leadership, Knit is working to reshape how organizations conduct market research by combining AI efficiency with human expertise.