Episode Overview

AI-powered research meets human expertise: Glaut Founder Matteo Cera explores how AI moderated interviews bridge qual and quant research for faster, deeper insights.

Episode Highlights

The Evolution of Research Methodologies: Why the boundaries between qualitative and quantitative research are blurring, creating opportunities for “Agile Quantifiable Qual” approaches

Quality vs Scale Trade-offs: Measuring success through depth of insights, emotional nuances, project speed, and cost efficiency rather than traditional metrics

AI Moderated Interviews (AIMIs): How voice-based AI interviews deliver insights 10-15x faster and 2-3x cheaper than traditional methods by combining survey structure with conversational depth

Building Trust in Research Tech: The critical importance of human relationships and trust-building in B2B research technology adoption, especially for founders entering the industry

The Future of Researchers: How AI tools will enhance rather than replace researchers, shifting their role from manual tasks to strategic piloting and insight delivery

Agency Transformation: Two distinct camps emerging – skeptics focusing on AI limitations versus progressive agencies embracing AI across their entire operations

About the Guest

Matteo Cera is the Founder and CEO of Glaut, an AI-powered research platform specializing in AI Moderated Interviews (AIMIs). A former McKinsey consultant and serial entrepreneur, this is his third technology startup. Matteo brings an outsider’s perspective to the research industry, having built his career in strategy consulting and tech entrepreneurship before founding Glaut in late 2023. He focuses on helping experienced researchers deliver faster, more cost-effective insights through AI-enhanced voice interviews that bridge the gap between traditional surveys and in-depth interviews.