Episode Overview

Olaf Lenzmann discusses Market Logic’s AI evolution, synthetic personas, innovation workflows and the lessons from building a research tech platform over 15 years.

Episode Highlights

• AI-powered insights platforms: How Market Logic’s DeepSights connects internal and external data sources, transforming knowledge management into active decision support through generative AI capabilities
• The rise of synthetic personas: Why AI-generated personas based on proprietary research data are gaining strong demand, enabling organisations to activate strategic assets and make insights more accessible across teams
• Rethinking innovation workflows: How AI is shifting from simple automation to collaborative tools that present comprehensive options, requiring deeper human judgement rather than eliminating thinking
• Managing AI governance and quality: The evolving role of insights teams as gatekeepers who establish guardrails, vet data sources and build systems thinking into AI-human workflows
• Building for scale versus customisation: Lessons on balancing enterprise customer needs with product development, the importance of thought leadership and avoiding reactive feature-building
• Advice for research tech founders: Why sustainable competitive advantage requires more than technology capability—whether through human expertise, partner ecosystems or compounding knowledge models

About the Guest

Olaf Lenzmann is Co-Founder and Chief Innovation and Product Officer at Market Logic Software, a Berlin-based company that provides enterprise insights platforms. Market Logic’s DeepSights solution enables organisations to integrate research, knowledge and data about consumers, markets and brands into a unified platform.

With approximately 15 years in the commercial market, the company serves major enterprises across CPG, automotive, financial services, retail and healthcare sectors. Olaf has led the company’s evolution from knowledge management through to AI-powered insights activation and innovation support.