CMNTY Platform
With our CMNTY Platform, you have an all-in-one solution for online qualitative research, with unrivaled possibilities and functionalities.
CMNTY Platform Overview
With our CMNTY Platform, you have an all-in-one solution for online qualitative research, with unrivaled possibilities and functionality for recruiting participants; data collection, enrichment and analysis; the development and maintenance of focus groups; and the presentation of the results to your client.
RESEARCH METHODS
With the CMNTY Platform, you can apply all the methods you need for your qualitative research. Types of research methodologies supported are:
* Online Focus Groups
* In-depth Interviews (IDIs)
* Digital Ethnography Studies
* Insights Communities
* Digital Diary and Journaling
* Co-creation and Innovation
* In-the-moment Research
* Concept & Creative Testing
* In-Home Use Tests (IHUTs)
* Product & Concept Development
* User Experience Testing
* Customer Journey Research
FEATURES
Each of the research methods our platform supports is powered by one or more robust modules and supporting features. Here’s an overview.
* Data Collection:
– Focus
– Forum
– Challenge (co-creation)
– Chat
– Journal
– Questionnaire
– Recruitment
– Blog
* Visual Research:
– MoodBoard
– HeatMap
– Sentiment Analysis
* Completion by Engagement:
– Task List
– Gamification
– Completion Matrix
* Data Analysis
– Data Export