Dynata’s Audience Activation connects market research directly to media execution, enabling brands to activate research-defined behavioural and attitudinal audiences across digital, social, CTV, and programmatic platforms. Built on a global first-party, permissioned dataset of 70M+ verified consumers, the solution supports privacy-compliant, identity-resolved targeting without third-party cookies.
Audience options:
- Syndicated Audiences: 1,200+ pre-built, research-based segments for rapid campaign activation
- Custom Audiences: Fully scaled, privacy-compliant audiences built from brand trackers, surveys, or segmentation research
Key capabilities:
- Research-to-targeting integration from survey and segmentation data
- Attitudinal and behavioural audience matching beyond demographics
- Cross-platform activation (DSPs, CTV, social, major ad platforms)
- Integration with leading programmatic ecosystems
- Real-time reporting and campaign performance visibility
- Transparent modelling and addressable audience validation
