Dynata’s Data Enrichment enables you t0 extend and enrich customer data to improve insights and advertising effectiveness. Data enrichment solutions connect panel data with CRM and advertising platforms to enhance targeting, audience understanding, and marketing activation.

Key capabilities:

• panel data to CRM systems or ad technology platforms
• Enhance audience targeting and segmentation
• Compare customers and prospects for deeper insight
• Connect survey responses with transactional and behavioural data
• Support marketing activation within existing ecosystems
• Enrich datasets to improve campaign relevance and ROI