eCON
eCON is the only concept test that applies reason and emotion to deliver a more accurate reflection of consumer behavior.
eCON Overview
Sentient Decision Sciences’ eCON helps brands optimize product innovation from screening to development. eCON Screening delivers results on which concepts can be transitioned into the product innovation development path.
eCON Positioning clearly identifies successful elements of your concepts and uncovers the concepts that will motivate Purchase Likelihood and strengthen brand perceptions.
eCON New Product Development uses the most advanced System 1 and System 2 quantitative model of consumer decision-making to accurately predict future sales.
These findings assist brands in determining which new concepts would have sustainable success within the market.