With the inca conversational research platform, The Future of Quant is Qual. Why? Because inca blends qualitative capabilities into quantitative research so that surveys can:

Measure – all the question types and advanced logic you’d expect from any survey

Explore – use inca SmartProbe to get much deeper insight from open-ended questions with its advanced, AI probing

Enable – use deep dive tools such as digital projective techniques to enable participants to think more creatively and share their feelings and emotions about the topics of interest

Engage – the conversational format, qualitative features and visual, gamified design all create an experience that participants find much more engaging than traditional surveys, leading to better quality data

inca can be used to replace traditional surveys or to conduct sophisticated, highly personalized AI Moderated Interviews and all points in-between!

How the platform works:
1. Easy Set-up: select from inca’s unique tools for your custom research needs, including qualitative projective activities and quantitative specialty questions. Build your own survey, automatically import from Word or Excel or build your own templates that you can use again at the touch of a button.
2. Conversations at Scale: inca facilitates conversations with audiences of any size. It listens, understands and probes based on participants’ input and research objectives.
3. Instant, Actionable Results: conversational data is automatically clustered into meaningful categories in real time. No more days and weeks of digging through lists of verbatims!

The inca platform is available as a DIY tool, or you can let our experienced research experts use inca to run your research studies for you.

The inca platform makes it easier for researchers, insight managers and planners to get strategic consumer narratives and actionable insights faster. Use cases include Communications, CX, Branding, Innovation, Segmentation, UX and Design Research, for both consumer and B2B audiences.