Evaluate the effectiveness of your ads across TV, storyboards, digital, print, and outdoor with fast, flexible ad testing solutions on Kantar Marketplace. Make confident, data-driven decisions about what works and how to optimise your creative.

Link+
Powerful, fast and flexible ad testing solutions

LINK+ allows you to test and optimise throughout the creative lifecycle from storyboard to finished film, looking at only the KPIs that matter to your campaign. Whether you need a quick go/no-go decision or in-depth creative analysis, you can unleash the power to create strong ads that can increase sales impact and build brand value.

LinkAI
AI-powered ad testing

LINK AI is a powerful, artificial intelligence-based tool for testing digital and TV advertising. It is designed for speed and scale, so you can get feedback on all ads including creative that would normally go untested, such as promotional ads, short run ads and secondary campaign assets. Backed by the extensive Link norms database, so you get decision-quality insights faster and more cost-effectively.