Redge Brand Imagery is a brand research solution designed to help you understand how audiences perceive your brand across emotional, rational, and competitive dimensions.

This largely qualitative question set employs direct and projective questions to uncover subtle and often emotionally charged brand associations.

Built For:

• Brand & Marketing Managers – Gain clear insight into brand strengths, weaknesses, equity, and positioning. A lower cost brand tracker
• Brand Strategists & Planners – Identify gaps and white spaces in the market.
• Creative, Media & Brand Agencies – Use deep insights to win pitches and sharpen campaign focus.
• Portfolio Managers – Evaluate multiple brands simultaneously to understand their unique roles.
• CMOs & Leadership – Guide repositioning, acquisitions, or category entry

Report Includes

• Competitive set for the category
• Your brand’s relative place in memory vs others
• Spontaneous brand associations
• Brand fame
• Likes
• Dislikes
• Overall rating of image and reputation
• Associations with 10 core attributes:
  • Innovation/ Trust / Relevance Leadership / High quality / Passion / Reliability / Customer focus / Distinctiveness / Value / Brand personification
• Brand values
• Relatability
• Differences by age, gender, location

Whether you’re pitching, repositioning, planning a brand acquisition, or launching into a new market, Redge Brand Imagery gives you structured, real-world insights to move forward with confidence.