Brand Perception

Quant-qual brand perception research uncovering brand strengths, gaps and emotional drivers — perfect for consistent tracking across waves or markets.

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Brand Perception Overview

Understand how your brand is seen today — its strengths, weaknesses, and opportunities — so you can track progress, reposition effectively, and align communication strategy with audience perceptions.

5 minute chat survey meauring:

Overall brand sentiment and key associations
Awareness, familiarity, and consideration
Brand attributes (e.g. trustworthy, innovative, good value)
Emotional connection and relevance explored using direct questionning and projective questioning
Differentiation from competitors
Category context and choice drivers
Optional brand imagery and word association modules

Sample is scoped and charged separately — typically n=400–800, depending on your market coverage and sub-segment depth.

Uncover:

Brand Health. Understand how people feel about your brand — from awareness and sentiment to trust, relevance, and consideration.
Competitive position See where your brand stands relative to key competitors on the attributes that matter most to consumers.
3 Emotional connection Uncover the feelings and associations your brand evokes — what makes it resonate, and where it falls short in building genuine affinity.

Brand Perception

Brand Perception Overview

Brand Perception Categories

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