Concept test
Discover which product or service concepts have the strongest appeal, clarity, and credibility and optimise effectively
Concept test Overview
Redge Concept Test is a solution for product concept testing and market validation of early and late stage product or service ideas. It’s built for teams who need quick, confident answers backed by real consumer feedback.
This 31 question survey gives you deep insight into how your audience responds to your idea, allowing you to optimise it, prioritise different ideas and ideate for future NPD
Built For:
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Product & Innovation Teams – Prioritise and refine ideas during development or ideation workshops.
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Service Creators – Validate service concepts, price points, and audience relevance.
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Startups – Test product market fit, validate your concept in the market, and support funding efforts.
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Line Extension Teams – Improve existing products or services with customer driven ideas.
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Pricing Teams – Use multipoint price testing and qualitative feedback for pricing confidence.
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Marketing & Comms – Discover how audiences describe and connect with your concept.
Report Includes
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Understanding and playback of the concept based on stimulus
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Overall appeal
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Likes
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Dislikes
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Understanding of benefits
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Relevance
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Uniqueness
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Innovativeness
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Ideas for optimisation
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Fit with brand
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Purchase intent
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Drivers and barriers to purchase
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Van Westendorp Price chart
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Psychographic profiling
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Key differences by age, gender, location
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Customer questions
Whether you’re comparing ideas or preparing for launch, Redge helps you move forward with clarity and confidence.
