The most comprehensive of our studies, our Usage and Attitude survey uncovers the 5 Ws of a product and category:

• What it is
• Who is it for
• What is it for
• When it is bought
• Why is it bought

Designed for marketing and communications teams to inform marketing, product and communications strategies at a fraction of the cost of segmentation studies.

Report Includes

• Last purchase experience
• Who it was bought for
• Planned or spontaneous
• Purchase frequency
• Purchase triggers
• Rank of purchase factors
• Positive product feedback
• Negative product feedback
• Category and brand lens:
  • Spontaneous Brand Awareness
  • Prompted brand awareness
  • Brand purchase history
• Specific feedback on branded product – positive, negative
• Brand association with up to 10 attributes
• Overall satisfaction
• Likelihood to purchase again
• Further open feedback
• Demographic profiling:
  • Age
  • Gender
  • Location
  • Income