Research Tools Radar for Apr 10th 2024
The Research Tools Radar is a short, weekly digest of essential news.
Buried in this week’s slew of product updates is Samba TV’s launch of real-time insights for political ads. Sorry Samba, but The Onion beat you to it nearly a decade ago.
Enjoy your week,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Kantar Marketplace Brand Insights provide solutions for brand tracking, equity measurement and campaign optimisation.
Civicom Glide Central is a multimedia management tool for managing, storing, and sharing project deliverables.
fforward is a user and product research platform designed for analysis synthesis of content from customer interviews.
Arima is a data science platform with features for segmentation, location intelligence, cross-media planning and marketing mix modelling.
Buzz 3D is a provider of 3D virtual environments for virtual stores, shopper research, OOH ad testing and 3D pack testing.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Field Notes announced an integration with CoLoop for AI-powered analysis.
Bilendi rolled out their AI research assistant, BARI, for quantitative projects.
Adtech company Neurons launched the world’s first AI copilot powered by neuroscience.
Consumer analytics platform CivicScience and media automation company Basis partnered up to power political ad targeting and measurement.
Hootsuite acquired AI-powered social listening solution Talkwalker.
Experience management software Qualtrics has announced the release of three new, innovative AI-powered suites.
Salesforce has opened beta access to their new Einstein Copilot for Tableau Dashboards.
SambaTV has launched a real-time political ad targeting platform.
Quantum Metric introduces Felix AI, a Gen AI-powered session summarization tool powered by Google Cloud’s Gemini Pro.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Ever seen a misleading user interface? A few months ago, the Government of India prohibited the use of these 12 dark design patterns.
Still feeling lost when it comes to Conversational AI? Here’s a comprehensive explainer with examples.
The AI 100 is a list of the most promising artificial intelligence startups of 2024.
Language is universally used but is hardly universal. Here’s an academic paper on 17 languages from 9 language families.
AI can enhance but never replace the human touch in user-centered design.