A map of user research platforms, including user testing, user feedback and usability testing tools.
Market Map: User Research Software & Solutions Read More »
Search Results for: eye tracking
Spark Emotions is a global behavioural research agency specialising in shopper insights and in-store decision-making.
Innovation Intelligence from aytm: see how testing in context gives you a true read on how your concept will perform before launch.
Testing In Context, Where The Real Decision Happens Read More »
Nestlé and EyeSee used virtual shelf testing to prove beverage standout, incrementality, and launch-ready packaging.
Case Study: Nestlé De-Risks a Beverage Launch with EyeSee’s Virtual Shelf Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Research Tools Radar for Jan 28th 2026 with new tools and updates from DoReveal, The Harris Poll, HeyMarvin, Bello, Indeemo, and others.
Research Tools Radar for Jan 28th, 2026 Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.
The 80% Solution: Where AI Actually Adds Value in Market Research Read More »
Experts from qualitative research platform Quillit explain how AI-assisted analysis can accelerate segmentation research.
Beyond Surface-Level Segmentation Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »