The digital shift in the insights industry has been uneven. Some research methods - ethnography, focus groups, shop-a-longs, interviews – were much slower to embrace remote, virtual and agile approaches.

But that all changed with COVID-19. Remote methods are helping companies connect with consumers faster, more cost effectively and (to the surprise of some) without sacrificing the depth of understanding they associate with in-person research.

Join this session to learn how you can optimise remote qualitative research: streamline recruitment, management and analysis; make the experience easy and natural for participants; and get equal or more context and depth than traditional methods.