AI & The Agency - Featured Image - Insight Platforms

AI and the Agency: How Generative AI Will Impact Research Businesses

With Insight Platforms

  • on-demand webinar
  • Insight Transformation
  • Research Management
  • Artificial Intelligence
  • Machine Learning
  • Generative AI

Learn how research and insights buyers decide which vendors to work with in this live panel discussion between industry experts.

In this session, expert buyers from a range companies will explore how they identify and assess potential partners – including software vendors, data providers, research agencies and strategic insight providers.

Perspectives will come from a range of industries including Consumer Packaged Goods, Travel & Leisure and Professional Services, with experienced research and insights professionals at Haleon, Viking and MMR Research.

Join this live panel discussion to learn:

  • how buyers discover and learn about new suppliers
  • how they like to be approached – and how they don’t
  • how they evaluate pitches
  • the different criteria applies to technology and professional services partners
  • what makes an enjoyable partnership
  • tips for suppliers who want to make a good impression with research and insights buyers.


Part of Demo Days July 2023: sign up once for access to all sessions and recordings

Demo Days July 2023 Event Featured Image
View Summit Terms

Learn how AI will impact key aspects of the research process, and how agency leaders can create opportunity in a rapidly changing industry.

Generative AI has enormous potential for research businesses – but it also poses challenges for agency leaders to overcome.

In this on-demand webinar, Mike Stevens walks through several applications of AI that agencies can use to drive efficiency and generate new value. He also explores the ways in which research businesses will need to adapt over the coming years.

Watch this video to learn:

  • Four key areas of agency work that are already being disrupted by Generative AI
  • Examples of emerging and established solutions agencies can use in their current workflows
  • The businesses challenges and opportunities that Generative AI presents
  • Advice for adapting to the AI-enabled research industry of tomorrow.

Please login below or register for a free Insight Platforms account to watch videos.


More from Insight Platforms on AI

Scroll to Top