Generative AI & Qualitative Research

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On-Demand Webinar

A tidal wave of AI is heading for qualitative research. How will you ride it?

Generative AI tools like ChatGPT will drive enormous change in the research industry.

Online Qualitative Researchers need to understand the opportunities and challenges this poses so they can have an informed say in how AI is adopted by clients, agencies and technology platforms.

This on-demand webinar will help qualitative researchers understand the impact that generative AI will have on their work.

Tom Woodnutt of Feeling Mutual, Paul Kingsley-Smith of Qualzy and Mike Stevens of Insight Platforms share expert knowledge; tips an pitfalls; and a preview of the latest innovations in the space.

The webinar includes:

  • A backgrounder on Generative AI: what it can do today and will do in the future
  • An introduction to Generative AI for qual research
  • A discussion on the risks and rewards for researchers
  • An early preview of Qualzy’s new suite of Generative AI tools.

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Participating Companies

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