Client Panel Discussion: The Future of Ad & Brand Research

  • Reckitt - Insight Platforms - Transparent Logo
  • Molson Coors - Insight Platforms - Transparent Logo

Part of the Ad & Brand Insights Summit

On-Demand Webinar

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The future holds challenges and opportunities, it depends how you face it

Elvys Nunes from Reckitt, and Daniel Siddle from Molson Coors, will explore the latest trends and innovations in advertising and branding that influence the way they treat consumer insights in their roles.

They will share their experiences and thoughts on how market research evolved to respond to industry development, and about the use of consumer insights to develop effective ad campaigns and build stronger brand connections.

Join this session to learn about:

  • The similarities and differences of how clients from diverse segments do and use Ad & Brand research.
  • The evolution of advertising and branding through the years and how market research matched it.
  • The challenges and opportunities presented by new ways of working, advanced technology and emerging tools.

Register

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Elvys Nunes from Reckitt and Daniel Siddle from Molson Coors, explore the latest trends and innovations in advertising and branding that influence the way they treat consumer insights in their roles.

They share their experiences and thoughts on how market research evolved to respond to industry development, and about the use of consumer insights to develop effective ad campaigns and build stronger brand connections.

Watch this session to learn about:

  • The similarities and differences of how clients from diverse segments do and use Ad & Brand research.
  • The evolution of advertising and branding through the years and how market research matched it.
  • The challenges and opportunities presented by new ways of working, advanced technology and emerging tools.
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