Communities Summit Replay: Reach3
Community Evolved: Re-imagining insight communities in the age of mobile messaging
A popular tool for researchers who value their speed and efficiency, insight communities have evolved slowly since they were introduced in the early 2000s.
Today, communities are still heavily reliant on ageing research technologies, email-based surveys and overly formalised community management philosophies that are out of sync with how consumers live their digital lives.
This session will show how communities can evolve for a world where billions of consumers have adopted mobile-first communications channels like SMS and social messaging apps.
Through conversational technologies and innovative research designs, insight communities are poised to deliver deeper, richer insights than ever before.
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Matt Kleinschmit, Reach3
With over 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt Kleinschmit is a research innovator specializing in developing agile, interdisciplinary consulting teams and creative, technology-accelerated insight solutions.
Prior to founding Reach3, Matt held senior roles at Maru/Matchbox, Vision Critical and Ipsos, helping industry-leading brands leverage communities to capture ongoing, iterative insights.