What will tomorrow’s surveys be like?
Surveys are supposed to be in decline. Their detractors will tell you they lead to unreliable data, that people don’t answer honestly, that they’re too slow for 21st century business.
And yet their use continues to grow. More people in more roles are using them. There are literally hundreds of survey tools out there, with more launching every month.
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Mike is the founder of insightplatforms.com. He is a consultant, advisor and thought leader on the intersection of technology and research.