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What will tomorrow’s surveys be like?

Surveys are supposed to be in decline. Their detractors will tell you they lead to unreliable data, that people don’t answer honestly, that they’re too slow for 21st century business.

And yet their use continues to grow. More people in more roles are using them. There are literally hundreds of survey tools out there, with more launching every month.

Watch this video to learn about:

  • The main trends driving adoption and growth of survey research
  • The technology innovations that are changing the way surveys are done.
  • The opportunities and challenges that lie ahead for survey users, research agencies and software companies.

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