Generative AI for New Product Development

With Insight Platforms | Part of the Innovation Insights Summit Oct 2023

  • on-demand webinar
  • Innovation Research
  • Innovation Testing
  • Generative AI
  • NPD (New Product Development)
  • Artificial Intelligence
  • Trend Analytics
  • Predictive Analytics
  • Machine Learning
  • Concept Testing
  • Ideation

Learn how to apply Generative AI for New Product Development and discover some of the leading tools in this session with Mike Stevens, founder of Insight Platforms.

Generative AI is revolutionising new product development with capabilities throughout the innovation process.

This masterclass session will explore some of the latest ways in which Generative AI is being used for new product development, and will showcase creative tools for a range of applications including:

  • Trend Identification: finding patterns and insights from vast amounts of online data to spot emerging trends
  • Ethnographic Consumer Insights: analysing mobile qualitative video with Generative AI to understand behaviours, sentiment and emerging needs
  • Concept Generation: building draft product concepts with machine learning models trained on existing data and historical research
  • Product Sprints: using Generative AI for new product development processes like rapid prototyping, simulation and testing
  • Concept Optimisation: analysing user feedback and other signals with Generative AI to identify improvements and refine products in-market.

Join this session to see these and many more examples of Generative AI powering innovation across the spectrum of consumer products, digital platforms and customer experience.

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Learn how to apply Generative AI for New Product Development and discover some of the leading tools in this session with Mike Stevens, founder of Insight Platforms.

Generative AI is revolutionising new product development with capabilities throughout the innovation process.

This masterclass session will explore some of the latest ways in which Generative AI is being used for new product development, and will showcase creative tools for a range of applications including:

  • Trend Identification: finding patterns and insights from vast amounts of online data to spot emerging trends
  • Ethnographic Consumer Insights: analysing mobile qualitative video with Generative AI to understand behaviours, sentiment and emerging needs
  • Concept Generation: building draft product concepts with machine learning models trained on existing data and historical research
  • Product Sprints: using Generative AI for new product development processes like rapid prototyping, simulation and testing
  • Concept Optimisation: analysing user feedback and other signals with Generative AI to identify improvements and refine products in-market.

Join this session to see these and many more examples of Generative AI powering innovation across the spectrum of consumer products, digital platforms and customer experience.

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