How AI Will Transform Use Of Research, Data & Insights

With Market Logic Software | Date: Dec 5th 2023 10am EST / 3pm UK / 16h CET

Market Logic Software partnered with Insight Platforms to conduct a survey of more than 200 insights teams and stakeholders in large organisations.

The report reveals that:

more than three-quarters of insights teams and two-thirds of stakeholders have already begun using AI for insights-related tasks
80% of insight teams believe AI will make them more productive by saving time on a wide range of research and analysis tasks
Almost 40% of insights leaders believe these enhanced AI capabilities will prompt them to shrink the size of their teams
Yet 74% of business stakeholders predict that AI will increase demand for research and insights
And AI looks set to drive strong growth in self-service use of insights by marketers, product managers, and other business users.

See the results presented live in this webinar and join the discussion with our panel of insights industry experts.

Market Logic Software partnered with Insight Platforms to conduct a survey of more than 200 insights teams and stakeholders in large organisations.

The report reveals that:

more than three-quarters of insights teams and two-thirds of stakeholders have already begun using AI for insights-related tasks
80% of insight teams believe AI will make them more productive by saving time on a wide range of research and analysis tasks
Almost 40% of insights leaders believe these enhanced AI capabilities will prompt them to shrink the size of their teams
Yet 74% of business stakeholders predict that AI will increase demand for research and insights
And AI looks set to drive strong growth in self-service use of insights by marketers, product managers, and other business users.

See the results presented in this on-demand webinar and hear the discussion with our panel of insights industry experts.

Please login below or register for a free Insight Platforms account to watch videos.

Olaf Lenzmann is the Co-Founder, Chief Innovation & Product Officer for Market Logic Software, driving product strategy & execution.

Mike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.

James Sallows is Global Head of Transformation Capability for Insights and Analytics at Haleon, the leading consumer health company.

Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.

On-Demand Demo of Market Logic Software’s Generative AI and conversational interfaces for managing consumer insights…

Learn how enterprise insights teams and stakeholders see the impact of AI on research, data…