How to Use Consumer Insights to Fuel Winning Advertising
Part of the Ad & Brand Insights Summit
Live Webinar
Step up creative effectiveness with early stage consumer insights
Insights should be used for more than just grading creative. It should be used to make creative better throughout the entire creation process. PepsiCo knows that — and they have used insights to achieve a 30% increase in creative effectiveness.
In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken.
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Step up creative effectiveness with early stage consumer insights
Insights should be used for more than just grading creative. It should be used to make creative better throughout the entire creation process. PepsiCo knows that — and they have used insights to achieve a 30% increase in creative effectiveness.
In this session, experts from Zappi, the leading consumer insights platform, will talk through how insights teams can help fuel the right advertising decisions and raise the creative bar. They’ll underpin their tips with real-life examples from some of the world’s best advertisers like PepsiCo, Colgate-Palmolive or Heineken.
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Speakers
Kim Malcolm
