Learn to pause, reset, and recalibrate using mixed methodologies to ensure valuable insights and get more sleep at night.
Every researcher has been there. You’re halfway through a project when the unexpected hits:
- You’ve pre-identified personas that aren’t being validated through your research
- You’re not getting the insightful, valuable responses you were hoping for
- You’re starting to suspect some memory recall bias; participants are telling you one story, the verified data you have is telling another.
There’s no need to panic, delay, or continue down a path leading to a lackluster report. This session will teach you to plan for the unexpected by keeping the door open to multi-methodology research from the beginning. Learn to pause, reset, and recalibrate to ensure your project produces valuable insights on time and on budget.