itracks Qual Summit - Agile Research - Insight Platforms

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Learn to pause, reset, and recalibrate using mixed methodologies to ensure valuable insights and get more sleep at night.

Every researcher has been there. You’re halfway through a project when the unexpected hits:

  • You’ve pre-identified personas that aren’t being validated through your research
  • You’re not getting the insightful, valuable responses you were hoping for
  • You’re starting to suspect some memory recall bias; participants are telling you one story, the verified data you have is telling another.

There’s no need to panic, delay, or continue down a path leading to a lackluster report. This session will teach you to plan for the unexpected by keeping the door open to multi-methodology research from the beginning. Learn to pause, reset, and recalibrate to ensure your project produces valuable insights on time and on budget.


Vinod Ramlakhan

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