KLC is an insight and engagement agency with over 25 years’ experience connecting brands with their customers through online communities and co-creation programmes.

The company helps organisations uncover real-time customer insight to support better decision-making, product development and innovation. KLC works with leading brands across multiple industries and offers both full-service and flexible engagement models.

KLC’s online communities and collaborative tools provide on-demand access to customers and enable ongoing dialogue, feedback and idea generation.

Core capabilities

• Online insight communities
• Customer engagement programmes
• Qualitative and quantitative research
• Co-creation and innovation solutions
• Surveys, polls and discussion forums
• CrowdWeaving™ challenges
• Insight activation and reporting
• Flexible and full-service delivery models

Online Communities

KLC Online Communities enable organisations to build continuous relationships with customers in a private, always-on digital environment.

These communities provide on-demand access to customers and support ongoing dialogue using a range of research and engagement tools.

Features include:

• Surveys and polls
• Forum discussions
• Tasks and activities
• CrowdWeaving™ co-creation challenges
• Ongoing customer feedback and engagement

By combining engagement and research in one environment, Online Communities help organisations stay close to customer needs, test ideas quickly and accelerate innovation.

CrowdWeaving™

CrowdWeaving™ is KLC’s proprietary co-creation approach that enables organisations to work directly with customers to generate ideas, solve problems and shape new products and services.

It involves presenting customers with challenges or opportunities and inviting them to contribute insights and solutions that inform innovation and decision-making.

CrowdWeaving™ supports:

• Early-stage innovation and ideation
• Product and service development
• Customer-driven problem solving
• Brand and concept co-creation
• Faster, insight-led innovation cycles