Zappi is a leading consumer insights platform that helps brands win with consumers. Through AI-powered software that delivers connected insights, Zappi enables teams to make faster, smarter, consumer-driven decisions by leveraging real-time, continuous feedback. Trusted by more than 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision.

Solutions

Advertising: Zappi supports advertising research and creative testing from early campaign ideas and storyboards through to digital and TV advertising, helping teams gather consumer feedback and optimise creative throughout development.

Innovation: Zappi’s innovation research solutions support product development through idea screening, concept testing, pack research, pricing research and AI-powered concept creation.

Brand Tracking: Zappi’s brand tracking and brand health research solution provides ongoing measurement of brand health, helping teams monitor brand awareness, perceptions and changes in consumer sentiment over time.

Professional Services: Zappi provides professional research services to support research programmes and help teams make use of its consumer insights platform and research capabilities.

Who It Helps

Zappi works with consumer brands, marketing teams, insights teams and innovation teams across product development, advertising and brand management. Its platform is designed to give teams access to consumer insights throughout the development process and support continuous learning.

About Zappi

Zappi has more than 300 employees across 13+ countries, with offices in Boston, London and Cape Town, and is a certified B Corp, with commitments to net-zero emissions, fostering an equitable workplace and using technology to benefit the communities it serves.

Zappi has been recognised with a Gold Stevie Award at the 2026 American Business Awards for its AI-powered Innovation System in the Best New Product: Data Tools & Platforms category, and was named Best Marketing Insights Platform by the MarTech Breakthrough Awards in 2023 and 2024. It was also recognised by Business Insider as one of the hottest martech companies and received the MRS Best Technology Innovation Award 2025.

Zappi’s workplace culture has also been recognised by organisations including Fast Company, Comparably, Quirks and Great Place to Work.