inca SmartCoding makes it easy to theme and quantify open-ended responses.

inca SmartCoding is the perfect companion product to theme the rich verbatim obtained from inca SmartProbe API. However, verbatim data from any source can be coded with inca SmartCoding.

For the overworked market researcher swamped with open-ended responses, this tool supercharges the coding process. Upload your verbatims and decide whether you want to use AI to code your data into a new codeframe or whether you want AI to code your data against an existing codeframe you provide. When using AI to code the data, the researcher is able to brief the AI about the nature of the codeframe they are looking for.

Watch this short video for an explainer of the process.

Within minutes your data will have been coded by inca’s AI. A user-friendly interface enables the researcher to further edit and optimize the coding conducted by AI. The resulting codeframe facilitates statistical analyses such as segmentation and key driver analysis.

inca SmartCoding is available as a simple web app or it can be integrated into client dashboards and platforms via API integration.