Research Tools Radar for Mar 13th 2024
The Research Tools Radar is a short, weekly digest of essential news.
This week, we’ve got more new research tools and a bunch of product launches & updates.
We’ve opened entries for the 2024 Insights for Impact Awards. Also check out our upcoming Qualitative Insights Summit.
Enjoy,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
CubeGo is a UX research tool that uses eye tracking, emotion recognition, and survey questions to gather feedback on websites and designs.
Prescient AI is an analytics platform for e-commerce Marketing Mix Modelling built on machine learning and statistical expertise.
MX8 is an all-in-one AI-powered research software suite that integrates survey creation, sampling, and analytical tools.
Fairgen is an AI-based solution for boosting niche research samples with synthetic data trained exclusively on data provided by customers.
Quals AI is an AI-based research suite for automated interviews and moderation, data analysis, summarisation, and reporting.
This week’s edition is sponsored by Ayda
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Fastuna relaunches its AI solution for automated moderation of qualitative research-at-scale as Yasna.AI.
Audience measurement platform Brand Metrics partners with Avid Collective in Australia to measure the impact of native advertising campaigns.
Research transcription and analysis start-up SurveyMind has rolled out new features and free trial platform access for a limited time.
Survey analysis and reporting platform Displayr has launched range of AI solutions for tidying variable, names and descriptions and enhanced text analytics.
Qualitative research platform Discuss launches generative AI summaries for multi-language projects research repository features for off-platform video content.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Money really doesn’t guarantee happiness for startups. Dovetail raised a ton of it ($70m), peaked at a near-unicorn valuation, and seemed to dominate its category. Didn’t stop an exodus of talent, leadership, and customers, though.
This analysis of A/B Testing data from fashion site Asos is revealing. It suggests that tests have the greatest impact in the early stages of design and UX maturity, and most differences are tiny – so large organisations see the greatest impact.
Fed up with the AI Bro’s hogging all the limelight? Find out more about the women making a difference in AI here.
ESOMAR publishes its 20-question checklist to help buyers of AI-based services for market research and insights.
UX research platform Maze publishes its Future of User Research report based on a survey of more than 1,200 researchers, designers, and product managers.
And the Chart of the Week:
UX research is increasingly democratised. In companies that do it, over 60% is done by product designers or product managers. From Maze’s Future of User Research report.