The Qualitative Insights Summit
Market & UX Research for Deeper Human Understanding
Free Virtual Event | May 14th – 16th 2024
- Qualitative Research
- Video Research
- Mobile Qualitative
- Qualitative Data Analysis
- Insight Communities
- Mobile Ethnography
- Artificial Intelligence
- Generative AI
Virtual Conference | Free Admission | May 14-16 2024
Discover the latest ideas, methods and tools for qualitative market and user research.
Featuring experts from:
Qualitative research is booming.
In 2022, the global industry was worth nearly $20bn1, and it is growing faster than any other segment of the research and insights industry.
Over 60% of all qualitative research now takes place online1, with an accompanying explosion of innovation in technology and methods.
Smartphones, video research and Generative AI are driving many of these changes; but creativity, empathy and great storytelling are the real keys to finding and sharing deep qualitative insights.
The Qualitative Insights Summit is your opportunity to:
Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.
1 Source: ESOMAR, Global Market Research 2023
Sign up to join live or watch on-demand afterwards
Summit Programme
All times are UK (BST) / EST + 5hrs / PST + 8 hrs
Insights for Impact Award: Meet the Finalists
Watch the video pitches from the five finalists in the Insights for Impact Award. Voting for the winner opens immediately afterwards.
Question Your Data: Recollective’s Human Approach to AI in Market Research
Learn with Recollective the ways AI can help researchers thrive through daily tasks up to uncovering meaninful insights.
The State of Qualitative Research 2024
Voxpopme shows how AI has transformed (and will transform) the way we do qualitative research, and how you can drive it in your organization.
Putting Qual-at-Scale to Test: Unlocking Insights Through Video + AI
Discover the power of VoC Video Research and AI to take qualitative research to the next level of insights, speed and quality with Knit.
Qual Depth at Quant Scale: How Global Brands Harness AI for Consumer Insights
Discover how BulbshareAI empowers companies to unlock actionable qualitative insights at quantitative scale.
AI is Dead! Long Live AI!: How Researchers Are Finally Taming AI
Discover how AI is not just a pretty shiny thing, but can really help qualitative researchers to be more productive and get better insights.
How to Leverage Trends & Foresight Analysis to Enhance Your Qualitative Research
Understand the role of qualitative research, social listening and search in finding new trends and foresight.
Field Notes Lightning Demo: Mobile Video Research
Live Lightning Demo session with Field Notes at the Qualitative Insights Summit.
Reveal Lightning Demo: AI for Rapid Synthesis of Qualitative User and Market Research
Learn how Reveal analyses qualitative research data to provide insights, themes and evidence based on your research goals.
Respondent Lightning Demo: Recruit Participants Through the New Respondent API or Self-Serve Platform
Lightning demo with Respondent introducing the Participant Recruitment API: Recruit global participants within the tools you already use
Speed to Insights: Qual in Days not Weeks
Uncover with QuestionPro the tools and methods for qualitative insights, with great quality and speed, from design up to reporting.
How to Inspire and Energise Stakeholders with Your Qualitative Research?
Learn with Nick Campbell from incling why digital qualitative research is crucial to engage and delight stakeholders.
Tellet’s Ultimate Guide to AI Research Interviews
Understand how Tellet makes AI research interviews less robotic and more human using conversational AI.
Reimagining Qual: Using Conversational Research to Get Qualitative Insights at Quantitative Scale
Rival Technologies will show you how to use conversational research to maximise research ROI through high quality data and insights.
How To Build Confidence in AI Insights With CitationsÂ
Discover how you can generate first draft summaries from video, audio, and transcripts in moments, and validate your findings with citations.
Insights for Impact Award: Winner Announcement
The Insights for Impact Award is for an online qualitative research project for a charity, good cause or non-profit organisation.
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