Research Tools Radar for June 12th 2024
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
It’s been a busy week. Check out our new masterclasses on AI for research; our next Demo Days agenda is (partly) live; and we’re hosting a matchmaking event to help buyers meet the right partners.
And this webinar on AI Agents is happening today.
Enjoy,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Enlyta Insights is a data visualisation, storytelling, and knowledge management solution for brand tracking and intelligence data.
Evidenza is a synthetic data platform for real-time qual or quant research using virtual personas in B2B categories.
NotebookLM from Google is an AI research assistant for storing, analysing, and synthesising documents and other types of data.
Exolyt is a social listening, brand tracking, and competitor analysis platform for TikTok that analyses the content of videos and comments.
Vizit is an AI-based visual analytics and effectiveness platform for e-commerce, innovation, and consumer insights.
This week’s edition is sponsored by Vurvey
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
AI platform Vurvey closes $2m in funding.
Video research platform Discuss announces its Summer 2024 release with major updates.
YouScan launches Insights Copilot 2.0, its conversational AI assistant for social media listening, which dramatically speeds up the path to both qualitative and quantitative consumer insights.
Synthetic data platform OpinioAI launches its creative testing offer on ProductHunt.
Another synthetic data platform Native is hooking up with durables panel firm TraQline to augment datasets.
Eye-tracking firm Tobii launches Glasses Explore, a software platform to make eye-tracking data easier to analyse.
Feedback analytics firm Thematic launches its next-gen Conversational Analytics tool using multiple LLMs.
SurveySparrow launches Cognivue, some sort of AI thing to improve VoC feedback apparently.
Tapestry Research launches Daisy, an AI-enabled survey tool.
Brand & Comms research agency Hall & Partners launches brand intelligence platform Enlyta Insights.
Google’s AI-powered research and writing assistant NotebookLM gets big upgrades and additional languages.
Experience research company UserTesting tries to challenge the annoying dominance of NPS with its own new singular metric QXscore™. Good luck with that.
Vidmob, the AI Ad creative tool, and RealEyes, the eye tracking and attention platform, are teaming up to help clients make better ads.
Project management platform Asana unveils AI Teammates to help with things like creative development workflows.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
What are the respective roles of AI and humans in the research process? Analysis platform CoLoop and research agency Cascade Insights break it down here.
Quelle surprise. LLMs trained on data from WEIRD markets have trouble understanding the cultural context in the Global South. Big implications for research analysis in this paper.
Conversational AI pioneers inca have been busy winning the CRIC innovation award and collaborating with the University of Waterloo Canada on validating LLM verbatim coding abilities.
More and more AI researchers are feeling super anxious about super alignment – and questioning big AI firms’ commitments to responsible development.