Tovah is a founder of Fathom, where she empowers researchers from leading brands and agencies to understand and act on open-ended data at scale through leading software for thematic coding and open-ended analysis.
Tovah has led research for multinational brands, delivered insights that have driven billions in spending on complex social issues, and developed talent and technology to center human empathy in research.
Her previous company, Avalanche Insights was a leading public opinion firm that specialized in qual-at-scale and was acquired in 2023.
